The Challenge: When retailers put a layered necklace on a hang tag and peg, the items didn’t sell well. F2NYC needed a way to show that our layered necklace was three different necklaces that could be worn as separates. We also needed a fixture that would keep the pieces from getting tangled.
The Solution: F2NYC designed a card that separated the necklaces for perfect viewing and kept separate enough that they wouldn’t tangle.
The Result: After deploying the new carding, layered necklaces became the best-selling necklace silhouette.