About Us

Over the past 40 years, F2|NYC has built a hard-fought reputation for excellence, designing high-quality and innovative fashion jewelry, hair accessories and tech accessories for some of the largest retailers in the country. When Carlos Hatch and Brian O’Hea acquired F2|NYC (then Fiesta jewelry) in 1999, they saw an opportunity to create something fresh and unique. As previous buyers, they know that we need to make our partners’ lives easier. We take great pride in our products and the people we do business with. That is the F2|NYC promise – we hold ourselves to the highest standard YOURS.

We strive to create something entirely new and distinct for each partner we take on. Our goal is to innovate, be first, be different and create value. We don’t just design for our lines,we design for the individual. 

Our In-house design team is constantly identifying the key trends to guarantee we stay current with the latest fashions. Because social media is having a powerful impact on the fashion industry, they areclosely following the fashion influencers, of the moment, on social media. What’s great about our showroom is that we focus on the Junior, Trend, Missy, and Contemporary markets.

• We offer competive pricing along with speedy delivery.
• We bring to the market the right product, at the right time, at the right cost, all without compromising quality.
• We take great pride in our products and the partners we do business with.